eelo

Founded nearly 15 years ago in Traverse City, this independent textile brand has been slowly and thoughtfully growing with a deep commitment to sustainability, craftsmanship, and care for the natural world.

Since 2015, the brand has designed and crafted premium, eco-friendly home textiles made without synthetic fabrics, microfibers, harsh dyes, or harmful materials. Each piece is thoughtfully created to be durable, naturally biodegradable, and environmentally responsible, with materials and partners chosen for their shared focus on clean farming, responsible textile practices, and long-term sustainability.

As proud members of 1% for the Planet, the brand supports local watersheds, land conservancies, environmental education, and stewardship programs that help protect the places we love.

Now open in Petoskey, the shop offers its independent line of sustainable home textiles along with a wide variety of art, writing, and sewing supplies. It is a space rooted in creativity, quality, and a belief that what we bring into our homes should be made with purpose and care.